publication . Article . 2016

STRATEGIC ALLIANCE AND STRATEGIC PLANNING EFFECT TO COMPANY PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE (STUDY CASE AT INDOFOOD CBP SUKSES MAKMUR COMPANY - FOOD SEASONING DIVISION )

Ardiyanto, Yan;
Open Access
  • Published: 28 Apr 2016 Journal: JRMSI - Jurnal Riset Manajemen Sains Indonesia, volume 7, page 78 (eissn: 2301-8313, Copyright policy)
  • Publisher: Universitas Negeri Jakarta
Abstract
<jats:p>This research head for analyze the effect of inter variable to answered set problems how is strategic alliance and strategic planning to improve company performance for create competitive advantage. This research gives theoritic and managerial implication concern pace which have to take by PT. Indofood CBP Sukses Makmur Food Seasoning Division to improve their company performance for create competitive advantage which got from product strategic alliance and strategic planning. Population in this research is manager, supervisor, and coordinator staff at PT Indofood CBP Sukses Makmur Food Seasoning Division. And Sample of this research is seventy three peo...
Subjects
free text keywords: Pace, Strategic alliance, Strategic planning, Respondent, Business, Strategic fit, Population, education.field_of_study, education, Competitive advantage, Supervisor, Marketing
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publication . Article . 2016

STRATEGIC ALLIANCE AND STRATEGIC PLANNING EFFECT TO COMPANY PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE (STUDY CASE AT INDOFOOD CBP SUKSES MAKMUR COMPANY - FOOD SEASONING DIVISION )

Ardiyanto, Yan;