PENGARUH CELEBRITY ENDORSER DAN WOM TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA

Article English OPEN
Shandy, Bobbi;
(2018)
  • Publisher: Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
  • Journal: DIGEST MARKETING

This research aim is to examine  the effect of selected purchase decision variables, i.e., celebrity endorser and WoM (Word of Mouth) on purchasing decision in Jambi city. Data analyzes  used multiple linier regression, where  independent variables  ... View more
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