“SCANDAGRA LATVIA” LTD MARKETING COMMUNICATIONS RESEARCH

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Kotāne, Dagnija; Arbidāne, Iluta;
(2017)
  • Publisher: Rezekne Academy of Technologies
  • Journal: INDIVIDUAL. SOCIETY. STATE. Proceedings of the International Student and Teacher Scientific and Practical Conference (issn: 2592-8457, eissn: 2592-8457)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.17770/iss2017.3035
  • Subject: agriculture; marketing communications; advertisement; direct marketing;

The topic: “Scandagra Latvia” Ltd. marketing communications research. The problem to be studied: “Scandagra Latvia” Ltd. marketing communications plan does not cover the target audience hindering the company from faster development. Detailed marketing communications pla... View more
  • References (11)
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