Integrated marketing communication strategies: A case of Telkomsel as the best mobile operator in Indonesia

Article English OPEN
Darmawan, Stefi Landra; Perdana, Abhirama SD;
(2017)
  • Publisher: Proceeding of International Conference on Communication, Culture and Media Studies (CCCMS)
  • Journal: Proceeding of International Conference on Communication, Culture and Media Studies (CCCMS)

These days, a combination of numerous marketing activities is an essential concept that needs to be kept in mind especially with the rapid development of new technology, media, and social media. Also, with the high competition and costs, businessmen or marketers are loo... View more
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