publication . Article . 2011

Strategi Komunikasi Pemasaran Terpadu pada Suratkabar Malaysia (Studi Deskriptif Harian Sinar Harian Selangor)

Nasarruddin, Razie Bin; Hermawan, Anang;
Open Access English
  • Published: 25 Jul 2011 Journal: Jurnal Komunikasi (issn: 2548-7647, eissn: 1907-848X, Copyright policy)
  • Publisher: Program Studi Ilmu Komunikasi
Abstract
Sinar Harian has new comer daily newspaper in Selangor, and positioned as an independent newspapers. So, this media use marketing communication concepts in order to accepted by communities in their audience in Malaysia. The whole factor are become from their integrated marketing communication strategy (IMC), that have five indicators included advertising, personal selling, direct marketing, public relations and sales promotions as a promotional mix. Besides IMC strategy, Sinar Harian also make an IMC steps to high up their ranking at Malaysia newspaper industries. IMC steps have four indicators and it is identify market target, make SWOT analized, make a marketi...
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