publication . Article . 2017

Communications strategy representatives of the national population and family planning (BKKBN) of West Sumatera Province in promotion planning program Generasi Berencana (GenRe)

Endri, Engga Probi;
Open Access English
  • Published: 27 Nov 2017
  • Publisher: Proceeding of International Conference on Communication, Culture and Media Studies (CCCMS)
Abstract
Generasi Berencana (GenRe) is a program of the BKKBN in response to all the problems of adolescence so that teens can be protected from the risk of KRR triad. Promotional activities are highly needed in promoting something – service and things. the media is one of the most influential component to the success of such promotional activities. This study aimed to describe the media campaign that used BKKBN representatives of West Sumatera province through a program GenRe (Generation Planning), know the strengths and weaknesses of communication analysis communication strategies used BKKBN representatives of West Sumatera Province in the promotion of program GenRes. ...
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