publication . Article . 2009

ORGANIZATIONAL CULTURE IN THE SUCCESSFUL GLOBAL BUSINESS

Eliyana, Anis;
Open Access English
  • Published: 01 Dec 2009 Journal: Jurnal Ekonomi dan Bisnis Airlangga (J E B A) (issn: 2597-4564, eissn: 2338-2686, Copyright policy)
  • Publisher: Fakultas Ekonomi dan Bisnis, Universitas Airlangga
Abstract
A successful business becomes the goal of each individual who is involved in anorganizational business. The capability of business organization to enter and compete inthe global market is one of those ways often used by businessmen to both maintain andachieve a successful organization. With respect to the said issue, the writer would like toanswer the following subject matter: How to understand the organizational culture inorder to be success in global business? And does the organizational culture guaranteethe achievement of success in global business?The answer to the aforementioned issue shall be on the basis of relevant theoreticalstudy and current empirical ...

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