Vertical Integration and Common Agency : An Empirical Analysis of the U.S. Carbonated Soft Drink Industry

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Adachi, Takanori;
  • Publisher: 名古屋大学大学院経済学研究科附属国際経済政策研究センター
  • Journal: Economic Research Center Discussion Paper,issue E17-3
  • Subject: Vertical Integration | Common Agency | Difference-in-Differences Estimation

By using the unique feature of the U.S. carbonated soft drink industry, I find that PepsiCo's 2010 vertical merger lowered its retail prices by 4.4%. More importantly, these price effects are stronger in the markets with Coca-Cola's common agency than in the markets wit... View more
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