Corporate Social Capital and Public Relations : Capital Accumulation by Social Relationship and Rethinking the Definition of Public Relations

Research Japanese OPEN
北見, 幸一;
(2009)
  • Publisher: 北海道大学大学院メディア・コミュニケーション研究院
  • Journal: メディア・コミュニケーション研究,volume 56,pages135-179 (issn: 1882-5303)
  • Publisher copyright policies & self-archiving
  • Subject:
    acm: ComputingMilieux_GENERAL

This paper discusses Corporate Social Capital and Public Relations. This paper overviewed the Social Capital studies, especially early studies in sociology field, proposed the framework to evaluate Social Capital in a capital. Social Capital has the merit to reduce tran... View more
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