publication . Research . 2009

Perspectives of Metaphor Research in Business Speech Communication

清水,利宏;
Open Access English
  • Published: 15 May 2009 Journal: 大阪経大論集, volume 60, issue 1, pages 141-150 (issn: 0474-7909, Copyright policy)
Abstract
This paper explores metaphor research, especially that of business speeches. By reviewing the research background of Conceptual Metaphor Theory and Blending Theory, the characteristics of business speeches--as the metaphor research target--are explained. The 'mental distance' concept between a source domain and a target domain is examined, and, with some illustrations, this paper explains that metaphorical expressions in business speeches should be analyzed not as a single and individual discourse, but as the continuous flow of the metaphorical expressions through the speech. Finally two experimental models for metaphor analysis are intorduced to highlight the f...
Subjects
acm: ComputingMethodologies_MISCELLANEOUS
free text keywords: Metaphor / Blending / Mental Space / Business / Speech Communication
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Research . 2009
Provider: JAIRO
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