publication . Research . 2009

Perspectives of Metaphor Research in Business Speech Communication

Open Access English
  • Published: 15 May 2009 Journal: 大阪経大論集, volume 60, issue 1, pages 141-150 (issn: 0474-7909, Copyright policy)
This paper explores metaphor research, especially that of business speeches. By reviewing the research background of Conceptual Metaphor Theory and Blending Theory, the characteristics of business speeches--as the metaphor research target--are explained. The 'mental distance' concept between a source domain and a target domain is examined, and, with some illustrations, this paper explains that metaphorical expressions in business speeches should be analyzed not as a single and individual discourse, but as the continuous flow of the metaphorical expressions through the speech. Finally two experimental models for metaphor analysis are intorduced to highlight the f...
acm: ComputingMethodologies_MISCELLANEOUS
free text keywords: Metaphor / Blending / Mental Space / Business / Speech Communication
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Research . 2009
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