publication . Research . 2014

Investigation of China’s national public relations strategy under globalization : the hotspots around the national media

雷, 紫雯;
Open Access Japanese
  • Published: 18 Mar 2014 Journal: 国際広報メディア・観光学ジャーナル, volume 18, pages 137-155
  • Publisher: 北海道大学大学院国際広報メディア・観光学院
Abstract
This study investigates on China’s national public relations strategy under the globalization by analyzing the national media. In recent years, in order to improve the global public opinion environment, and to improve its national public relations capabilities that match its economic power status, China has actively strengthened its national public relations strategies, including making the national “media go out”, and building world-class media. By researching on the localization of Chinese national public relations magazines, overseas expansion of CCTV and international news reporting by Xinhua News Agency, this study pointed out that China’s national public r...
Subjects
ACM Computing Classification System: ComputingMilieux_GENERAL
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Research . 2014
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