Investigation of China’s national public relations strategy under globalization : the hotspots around the national media

Research Japanese OPEN
雷, 紫雯;
(2014)
  • Publisher: 北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University
  • Journal: 国際広報メディア・観光学ジャーナル,volume 18,pages137-155
  • Subject:
    acm: ComputingMilieux_GENERAL

This study investigates on China’s national public relations strategy under the globalization by analyzing the national media. In recent years, in order to improve the global public opinion environment, and to improve its national public relations capabilities that matc... View more
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