Investigation of China’s national public relations strategy under globalization : the hotspots around the national media

Research Japanese OPEN
雷, 紫雯 (2014)
  • Publisher: 北海道大学大学院国際広報メディア・観光学院 = Graduate School of International Media, Communication, and Tourism Studies, Hokkaido University
  • Journal: 国際広報メディア・観光学ジャーナル, volume 18, pages 137-155
  • Subject:
    acm: ComputingMilieux_GENERAL

This study investigates on China’s national public relations strategy under the globalization by analyzing the national media. In recent years, in order to improve the global public opinion environment, and to improve its national public relations capabilities that match its economic power status, China has actively strengthened its national public relations strategies, including making the national “media go out”, and building world-class media. By researching on the localization of Chinese national public relations magazines, overseas expansion of CCTV and international news reporting by Xinhua News Agency, this study pointed out that China’s national public relations’ practices have a couple of problems. The Chinese government controls the information that China’s oversea media provides, which restricts their independent activities.
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