Analysis Using Popularity Awareness Index, Recency Index and Purchase Diversity in Group Buying

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Shirai, Yasuyuki; Morita, Hiroyuki; Nakamoto, Masakazu; Oyama, Satoshi;
(2014)

We propose new metrics for customers’ purchasing behaviors in a group buying coupon website, based on HITS algorithms and information entropy: that is, popularity awareness index, recency index, and purchase diversity. These indices are used to classify customers and pr... View more
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