The exploitation of the niche market through innovation and marketing : the case of Japanese small businesses

Article English OPEN
Sato, Yoshio;
(1992)
  • Journal: Keio business review,volume 29,pages1-34
  • Subject: innovation and marketing | subcontracting production system | niche market | entrepreneurship | "venture business" | diversification | Japanese small business | niche marketing
    acm: ComputingMilieux_GENERAL

Japan's economic growth brought many business oportunities and niche markets for small business, where new entrepreneurs entered. Competition and self-revolutionalizing efforts made the level of their technology and management highly specialized. Various examples of nic... View more
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