publication . Research . 2004

A Political Campaign Strategy and Campaign Theme : How to Win a Political Campaign

河村, 直幸; Kawamura, Naoyuki;
Open Access Japanese
  • Published: 01 Mar 2004 Journal: 現代社会文化研究, volume 29, pages 191-206 (issn: 1345-8485, Copyright policy)
  • Publisher: 新潟大学大学院現代社会文化研究科
Abstract
The aim of this research paper is to introduce a political campaign strategy. A political campaign should do on a scientific system and needs effective strategy. Before political campaign begin, a candidate and its campaigner needs to analyze election district and sample voter opinion. An election campaign needs campaign theme. The creation of campaign theme needs careful and elaborate planning. A style of campaign varies according to incumbent or challenger. The developing of an effective political campaign needs to campaign strategy based on scientific data.
Subjects
ACM Computing Classification System: GeneralLiterature_MISCELLANEOUSComputerApplications_GENERALComputingMilieux_LEGALASPECTSOFCOMPUTING
free text keywords: 選挙キャンペーン, キャンペーン戦略, キャンペーン・テーマ, イメージ
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Research . 2004
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