publication . Research . 2015

Intersections between strategy and business models

磯村 和人;
Open Access English
  • Published: 01 Mar 2015 Journal: CGSAフォーラム, issue 第13号, pages 39-44
This paper explores the relationship between strategy and business models. I review major researches on strategy and business models to provide a viewpoint to consider the intersections between them. The theory of strategy shifts the focus from visible competitive advantage to its internal managerial resources. The concept of business models has been discussed because a business model is considered to be a combination of internal and external business processes; it clarifies how to effectively employ internal managerial resources. As a conclusion, the paper suggests that customer value is the core of a business model and that business model innovation is impleme...
free text keywords: Strategy, internal competitive advantage, business model, customer value, ase of pyramid (BOP), creation of customers
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Research . 2015
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