publication . Research . 2010

Consumer acculturation of Latin American visitors in Taiwan : a study of food and clothing products

Chang, Aihwa; Lee, Yi-Fan;
Open Access English
  • Published: 31 Aug 2010 Journal: 東亞経濟研究, volume 69, issue 1, pages 183-192 (issn: 0911-6303, Copyright policy)
  • Publisher: 山口大学東亜経済学会
This study seeks to determine the factors influencing consumer acculturation of Latin American student visitors in Taiwan for the product categories of food and clothing. This research found: (1) some variables of acculturation influence, marketing practices, and situation factors are significantly related to consumer acculturation; (2) four acculturation patterns are discovered and they coincide with Berry's (1997) typology;(3) visitors do not travel in family units, hence their food habits are less change resistant; and (4) visitors have low permanent residence intent, prompting them to bring along clothing that allows them to refrain from consuming host cultu...
free text keywords: 経済学
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Research . 2010
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