DEVELOPMENTS IN E-COMMERCE : An Evaluation of Uncontrollable Elements of International Marketing in International E-Commerce

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Asamoah, Theophilus; アサモア, ティオフィラス;
(2005)
  • Publisher: 神奈川大学国際経営研究所
  • Journal: 国際経営フォーラム,volume 16,pages183-204 (issn: 0915-8235)
  • Subject:
    acm: ComputingMilieux_COMPUTERSANDSOCIETY

High expectations were placed on e-commerce as a tool of developmentwith the emergence of IT. However, it appears that e-commerce has been more of aboom rather than a systematic nurtured system of development. In the application ofthe traditional marketin
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