publication . Research . 2015

A Study on Effectiveness of Search Keyword Advertising to Attract Tourists Online

山本, 真嗣;
Open Access English
  • Published: 31 Oct 2015 Journal: 名古屋学院大学論集 社会科学篇 = THE NAGOYA GAKUIN DAIGAKU RONSYU; Journal of Nagoya Gakuin University; SOCIAL SCIENCES, volume 52, issue 2, pages 167-175 (issn: 0385-0048, Copyright policy)
  • Publisher: 名古屋学院大学総合研究所
Abstract
Regional tourism is currently receiving a great deal of attention, but the methodology for effectively attracting visitors is still developing. To effectively attract tourists, several factors that affect travelers’ destination decisions must be examined. In this study, I conducted a survey on attracting tourists online and measured the effect. I displayed ads on search results of keywords related to regional tourism, such as“ tourism Noto,”“ Noto tourism,” and“ Nanao tourism,” and used these ads to attract participants. First, I developed a Web site to introduce tourism and gourmet information about the Noto region. Then I measured the percentage of visitors wh...
Subjects
free text keywords: tourism, tourist information, keyword advertising
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Research . 2015
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