A Study on Effectiveness of Search Keyword Advertising to Attract Tourists Online
Open Access English
Published: 31 Oct 2015 Journal: 名古屋学院大学論集 社会科学篇 = THE NAGOYA GAKUIN DAIGAKU RONSYU; Journal of Nagoya Gakuin University; SOCIAL SCIENCES, volume 52, issue 2, pages 167-175 (issn: 0385-0048, Copyright policy)
Regional tourism is currently receiving a great deal of attention, but the methodology for effectively attracting visitors is still developing. To effectively attract tourists, several factors that affect travelers’ destination decisions must be examined. In this study, I conducted a survey on attracting tourists online and measured the effect. I displayed ads on search results of keywords related to regional tourism, such as“ tourism Noto,”“ Noto tourism,” and“ Nanao tourism,” and used these ads to attract participants. First, I developed a Web site to introduce tourism and gourmet information about the Noto region. Then I measured the percentage of visitors wh...