Pictorial Menus as a Wall-Space Design Strategy for Izakaya, Japanese-Style Pubs

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小島, 茂;
  • Publisher: 静岡県立大学経営情報学部
  • Journal: 経営と情報 : 静岡県立大学・経営情報学部/学報,volume 6,issue 1,pages45-57 (issn: 0918-8215)

In izakaya, Japanese - style pubs, menus can play an important role in wall-space design and merchandising, because, unlike those of an American restaurant or bar, they are much bigger in size and hang on the wall. In general, however, they are not artistic in quality a... View more
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