A causal model to evaluate the influence of consumer's perceptions of online shopping on their shopping behavior

Research English OPEN
Asakawa, Masami; Okano, Masao;
(2009)

This study examined the factors influencing consumers' perception of online shopping and developed a causal model that explains how this perception affects their online-shopping behavior. We administered a questionnaire survey to 297 college students. By utilizing the a... View more
Share - Bookmark

  • Download from
    JAIRO via JAIRO (Research, 2009)
  • Cite this publication