Developing an international market entry strategy and tactical plan for the cultural tourism of Turkey in South Korea market

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Alaeddinoğlu, Faruk; Can, Ali Selçuk;
(2009)
  • Publisher: Sakarya University
  • Journal: Journal of Human Sciences (issn: 2458-9489)
  • Publisher copyright policies & self-archiving
  • Subject: Geography; tourism geography; cultural tourism | International marketing; Turkish cultural tourism; marketing strategy; marketing mix; Destination Marketing Organisation | G1-922; G154.9-155.8; GF500-900; HE323-328; | Beşeri Coğrafya; Turizm coğrafyası; | Uluslararası pazarlama; Türkiye kültürel turizmi; pazarlama stratejisi; pazarlama karışımı; destinasyon pazarlama organizasyonu; | G1-922; G154.9-155.8; GF500-900; HE323-328;

Since international tourism market is more competitive and lucrative, most of countries want to give their emphasis on their promotional activities in order to increase their market share. This aim can be achieved either through the product diversification or penetratin... View more
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