Today the features of the workers and changes in newly founded working areas bring about new demands in the physical appearance of body and dressing. From this point of view, this article will focus on the changing appearances of body in working life. It will be attempted to relate consumption and fashion with the physical appearance of body in working life and employment application period. The reasons why specifically the bodies who work for service sector are rendered as distintive and then are controlled in a way which fit suitable for organizations’ missions and visions will be discussed.
free text keywords: Organization, body, appearance, consumption,, organizasyon. beden, dış görünüm, tüketim, endüstri sosyolojisi