The Effect of Skepticism on Attitude and Purchase Intention of Green Products

Article Portuguese OPEN
Abílio Peixoto Diógenes; Minelle Enéas da Silva; Josimar Souza Costa;
  • Publisher: Universidade Nove de Julho - Uninove
  • Journal: Revista Brasileira de Marketing (issn: 2177-5184)
  • Publisher copyright policies & self-archiving
  • Subject: Skepticism toward Sdvertising; Attitude; Purchase intention; Green Product; Structural Equation Modeling. | Ceticismo às Informações Publicitárias; Atitude; Intenção de Compra; Produtos Verdes; Modelagem de Equações Estruturais

Continually consumers are sought to alleviate its impacts on environmental problems of society. However, often the existence of a green market it is not align with customer expectations, which may be them skeptical toward advertising offered. Under this context, the pap... View more
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