Brazilian Franchisor: entry and operation of internationalized franchise

Article OPEN
Helder de Souza Aguiar; Marcos Roberto Luppe; Paulo Tromboni de Souza Nascimento;
(2017)
  • Publisher: Escola Superior de Propaganda e Marketing - ESPM
  • Journal: issn: 1980-4865
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.18568/1980-4865.12316-30
  • Subject: Franquias Internacionalizadas | HF5001-6182 | Business | Franchising; International Operation; Entry Mode; Franchisors; Internationalization. | Franchisors | International Operation | International relations | Entry Mode | Internationalization | FRANQUIA | Internacionalização de Empresas; Franquias Internacionalizadas; Modo de Entrada em Mercados Internacionais | Franchising | JZ2-6530 | Internationalization.

This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating i... View more
  • References (12)
    12 references, page 1 of 2

    Aliouche, E. H., & Schlentrich, U. a. (2011). Towards a Strategic Model of Global Franchise Expansion. Journal of Retailing, 87(3), 345-365.

    http://doi.org/10.1016/j.jretai.2011.01.004 Dunning, J. H. (1988). The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions. Journal of International Business Studies, 19(1), 1-31.

    http://doi.org/10.1057/palgrave.jibs.8490372 Elango, B. (2007). Are Franchisors with International Operations Different from Those Who Are Domestic Market Oriented? Journal of Small Business Fladmoe-Lindquist, K., & Jacque, L. (1995). Control modes in international service operations: The Propensity to Franchise. Management Science, 41(7), 1238. Recuperado de http://pubsonline.informs.org/doi/abs/10.1287/mnsc.4 1.7.1238 Flick, U., & Gibbs, G. (2005). Análise de dados qualitativos. Análise de dados qualitativos. Porto Alegre: Bookman.

    Goncalves, V. F. C., & Duarte, M. M. M. C. (1994). Some Aspects of Franchising in Portugal. International Journal of Retail & Distribution Management, 22(7), 30-40.

    Gonzalez-diaz, M., & Solis-rodriguez, V. (2012). Journal of Business Venturing Why do entrepreneurs use franchising as a fi nancial tool? An agency explanation.

    Journal of Business Venturing, 27(3), 325-341.

    http://doi.org/10.1016/j.jbusvent.2011.03.001 Hackett, D. (1976). The international expansion of US franchise systems: status and strategies. Journal of International Business Studies, 7(1), 65-75. Recuperado de http://www.palgravejournals.com/jibs/journal/v7/n1/abs/8490883a.html Jell-ojobor, M., & Windsperger, J. (2013). Journal of International Management. The Choice of Governance Modes of International Franchise Firms - Development of an Integrative Model. Journal of International Management.

    Jensen, M. C., & Meckling, W. H. (1976). Theory of the firm: Managerial behavior, agency costs and ownership structure. Journal of Financial Economics, 3(4), 305- 360. http://doi.org/10.1016/0304-405X(76)90026-X Johanson, J., & Vahlne, J. (1977). Process of The Internationalization Development Firm-A Model of Knowledge Foreign and Increasing Market Commitments. Journal of international business studies, 8, 23-32.

    Khanna, T., & Palepu, K. G. (2010). Winning in the World's Emerging Markets, 2nd Edition. Harvard Business Review.

    Khauaja, D. M. R., & Toledo, G. L. (2011). O processo de internacionalização de empresas brasileiras: Estudo com franqueadoras. Internext - Revista Eletrônica de Negócios Internacionais, 6(1), 42-62.

  • Metrics