Brazilian Franchisor: entry and operation of internationalized franchise

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Helder de Souza Aguiar; Marcos Roberto Luppe; Paulo Tromboni de Souza Nascimento;
  • Publisher: Escola Superior de Propaganda e Marketing - ESPM
  • Journal: issn: 1980-4865
  • Publisher copyright policies & self-archiving
  • Related identifiers: doi: 10.18568/1980-4865.12316-30
  • Subject: Franquias Internacionalizadas | HF5001-6182 | Business | Franchising; International Operation; Entry Mode; Franchisors; Internationalization. | Franchisors | International Operation | International relations | Entry Mode | Internationalization | FRANQUIA | Internacionalização de Empresas; Franquias Internacionalizadas; Modo de Entrada em Mercados Internacionais | Franchising | JZ2-6530 | Internationalization.

This study aimed to compare the entry and operations strategies of franchisors of developed countries into foreign countries with Brazilian counterparts. Were there significant differences? An exploratory study was conducted with 16 international franchisors operating i... View more
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