publication . Article . 2017

A comparison of Facebook, Twitter, and LinkedIn: Examining motivations and network externalities for the use of social networking sites

Kim, Mijung; Cha, Jiyoung;
Restricted
  • Published: 31 Oct 2017 Journal: First Monday (eissn: 1396-0466, Copyright policy)
  • Publisher: University of Illinois Libraries
Abstract
<jats:p>Although the winner-takes-all approach is often theorized in the use of an information communication technology, more than one popular social networking site exists in the market. Integrating uses and gratification (U&amp;G) theory with network externalities, this study examines why social networking sites can coexist in the market and whether predictors of using social networking sites differ across popular social networking sites. Three separate surveys were conducted for Facebook, Twitter, and LinkedIn. The results show that motivations for using each SNS differ; these motives exert a greater influence on SNS use than network externalities for all thr...
Subjects
free text keywords: Human-Computer Interaction, Computer Networks and Communications, Law, Public relations, business.industry, business, Advertising, Social media, Gratification, Social network, Information and Communications Technology, Computer science, Network effect, Communication; media, Social networking sites; SNS; Social media; Uses and gratifications; Network externalities
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publication . Article . 2017

A comparison of Facebook, Twitter, and LinkedIn: Examining motivations and network externalities for the use of social networking sites

Kim, Mijung; Cha, Jiyoung;