publication . Article . 2018

Social activism: Engaging millennials in social causes

Michelle I. Seelig;
Open Access English
  • Published: 02 Feb 2018 Journal: First Monday (issn: 1396-0466, Copyright policy)
  • Publisher: University of Illinois at Chicago University Library
Abstract
<jats:p>Given that young adults consume and interact with digital technologies not only a daily basis, but extensively throughout the day, it stands to reason they are more actively involved in advocating social change particularly through social media. However, national surveys of civic engagement indicate civic and community engagement drops-off after high school and while millennials attend college. While past research has compiled evidence about young adults’ social media use and some social media behaviors, limited literature has investigated the audience’s perspective of social activism campaigns through social media. Research also has focused on the adopt...
Subjects
free text keywords: visual and interactive media, social media; advocacy; media environments; mediated experiences; digital engagement, Human-Computer Interaction, Computer Networks and Communications, Law, Social activism, Emerging technologies, Community engagement, Computer science, Social change, Digital media, business.industry, business, Social issues, Social media, Public relations, Civic engagement
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