What value do users derive from social networking applications?

Article English OPEN
Neale, Larry; Russell-Bennett, Rebekah;
  • Publisher: University of Illinois at Chicago University Library
  • Journal: First Monday (issn: 1396-0466)
  • Related identifiers: doi: 10.5210/fm.v14i9.2506
  • Subject: marketing; social media | social network*; value; application*; cool

Why do users of social networking sites recommend some applications to their friends while rejecting others? What value do they obtain from applications? This exploratory study investigates the value users derive from ‘cool’ Facebook applications, and explores the feat... View more
Share - Bookmark