Being an online celebrity: Norms and expectations of YouTube’s beauty community

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García-Rapp, Florencia ; Roca-Cuberes, Carles (2017)
  • Publisher: University of Illinois at Chicago University Library
  • Journal: First Monday (issn: 1396-0466)
  • Related identifiers: doi: 10.5210/fm.v22i7.7788
  • Subject: media studies; celebrity studies | online celebrity; digital cultures; YouTube

This paper is based on 22 months of online fieldwork examining YouTube’s beauty community, specifically the beauty guru Bubz, her uploaded content, and user comments. We aim to conceptualize central community-specific dynamics and practices, particularly those related t... View more
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