When, How and Why is Loss-Framing More Effective than Gain- and Non-Gain-Framing in the Promotion of Detection Behaviors?

Article English OPEN
Bosone, Lucia; Martinez, Frédéric;
(2017)
  • Publisher: Ubiquity Press
  • Journal: International Review of Social Psychology (issn: 2397-8570, eissn: 2397-8570)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.5334/irsp.15
  • Subject: FRAMING-EFFECT | DETECTION | detection behaviors; health promotion; framing-effect; perceived risk | SANTE | RISQUE | Psychology | Social Psychology, Social influence, Persuasion, Health promotion | BF1-990 | [SHS.PSY]Humanities and Social Sciences/Psychology | HEALTH PROMOTION | PERCEIVED RISK | DETECTION BEHAVIORS

This short paper aims to untangle the effect of loss-framing versus gain and non-gain; explaining when, how and why it influences individuals' intentions to engage in cholesterol screening. We argue that framing-effects are (1) significant only when individuals per... View more
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