When, How and Why is Loss-Framing More Effective than Gain- and Non-Gain-Framing in the Promotion of Detection Behaviors?

Article English OPEN
Bosone, Lucia; Martinez, Frédéric;
  • Publisher: Ubiquity Press
  • Journal: International Review of Social Psychology (issn: 2397-8570, eissn: 2397-8570)
  • Publisher copyright policies & self-archiving
  • Identifiers: doi: 10.5334/irsp.15
  • Subject: FRAMING-EFFECT | DETECTION | detection behaviors; health promotion; framing-effect; perceived risk | SANTE | RISQUE | Psychology | Social Psychology, Social influence, Persuasion, Health promotion | BF1-990 | [SHS.PSY]Humanities and Social Sciences/Psychology | HEALTH PROMOTION | PERCEIVED RISK | DETECTION BEHAVIORS

This short paper aims to untangle the effect of loss-framing versus gain and non-gain; explaining when, how and why it influences individuals' intentions to engage in cholesterol screening. We argue that framing-effects are (1) significant only when individuals per... View more
  • References (22)
    22 references, page 1 of 3

    Bartels, R. D., Kelly, K. M., & Rothman, A. J. (2010). Moving beyond the function of the health behaviour: The effect of message frame on behavioural decisionmaking. Psychology and Health, 25(7), 821-838. DOI: https://doi.org/10.1080/08870440902893708

    Covey, J. (2014). The role of dispositional factors in moderating message framing effects. Health Psychology, 33(1), 52-65. DOI: https://doi.org/10.1037/ a0029305

    Dijkstra, A., Rothman, A., & Pietersma, S. (2011). The persuasive effects of framing messages on fruits and vegetable consumption according to regulatory focus theory. Psychology and Health, 26(8), 1036-1048. DOI: https://doi.org/10.1080/088704 46.2010.526715

    Green, A. R., Peters-Lewis, A., Percac-Lima, S., Betancourt, J. R., Richter, J. M., Janairo, M. P. R., Atlas, S. J., et al. (2008). Barriers to screening colonoscopy for low-income Latino and white patients in an urban community health center. Journal of general internal medicine, 23(6), 834-840. DOI: https://doi.org/10.1007/s11606-008-0572-6

    Hayes, A. F. (2012). PROCESS: A versatile computational tool for observed variable mediation, moderation, and conditional process modeling [White paper]. Retrieved from: http://www.personal.psu.edu/ jxb14/M554/articles/process2012.pdf.

    Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47, 263-291. http://www.jstor.org/stable/1914185. DOI: https://doi.org/10.2307/1914185

    Kalichman, S. C., & Coley, B. (1995). Context framing to enhance HIV-antibody-testing messages targeted to African American women. Health Psychology, 14(3), 247-254. DOI: https://doi. org/10.1037/0278-6133.14.3.247

    Krieger, J. L., & Sarge, M. A. (2013). A serial mediation model of message framing on intentions to receive the human papillomavirus (HPV) vaccine: revisiting the role of threat and efficacy perceptions. Health communication, 28(1), 5-19. DOI: https://doi.org/1 0.1080/10410236.2012.734914

    Lee, C. K. C., Brown, R., & Blood, D. (2000). The effects of efficacy, cognitive processing and message framing on persuasion. Australasian Marketing Journal (AMJ), 8(2), 5-17. DOI: https://doi.org/10.1016/ S1441-3582(00)70187-X

    Lee, M. C. (2000). Knowledge, barriers, and motivators related to cervical cancer screening among Korean-American women: A focus group approach. Cancer nursing, 23(3), 168-175. DOI: https://doi. org/10.1097/00002820-200006000-00003

  • Metrics