publication . Part of book or chapter of book . 2008

Moving Segmentation Up the Supply-Chain: Supply Chain Segmentation and Artificial Neural Networks

Erevelles, Sunil; Fukawa, Nobuyuki;
Open Access English
  • Published: 01 Feb 2008
  • Publisher: InTech
This paper explained the concept of supply-side segmentation and transvectional alignment, and applies these concepts in the artificial neural network (ANN). To the best of our knowledge, no research has applied ANN in explaining the heterogeneity of both the supply-side and demand-side of a market in forming relational entity that consists of firms at all levels of the supply chain and the demand chain. The ANN offers a way of operationalizing the concept of supply-side segmentation. In today's business environment, where competition occurs more among the networks that consist of sets of firms rather than simply among firms, researchers and practitioners need t...
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Part of book or chapter of book . 2008
Provider: InTech
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