publication . Part of book or chapter of book . 2010

The Reputation Crisis: Risk Management Based Logical Framework to the Corporate Sustainability

Ayse Kucuk; Ferziye Kucuk;
Open Access English
  • Published: 01 Apr 2010
  • Publisher: InTech
Abstract
Risk is a constituent part of both the business and the society in which we survive. Reputation is valuable assest for corporates in sustainable way. Integrating risk management with strategy-setting, such as an enterprise risk management (ERM) approach, helps an organization manage its risks to protect and enhance enterprise value in three ways. First, it helps to establish sustainable competitive advantage. Second, it optimizes the cost of managing risk. Third, it helps management improve business performance. These contributions redefine the value proposition of risk management to a business (Gibbs, 2006). Maintain and enhancing of the corporate reputation is...
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