publication . Part of book or chapter of book . 2008

Augmented Reality E-Commerce: How the Technology Benefits People's Lives

Lu, Yuzhu; Smith, Shana;
Open Access English
  • Published: 01 Oct 2008
  • Publisher: InTech
Traditional e-commerce systems have reached a limitation that needs to be overcome, because they do not provide enough direct information for online shoppers, especially when they are shopping for products like furniture, clothing, shoes, jewelry, and other decorative products. In this study, we developed an AR e-commerce system and studied the effectiveness of AR for enhancing e-commerce. A formal usability study was designed and conducted. Usability experiment results verified that the developed AR e-commerce system could be used to provide more direct product information to online shoppers and thereby help them make better purchasing decisions. Additionally, ...
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Part of book or chapter of book . 2008
Provider: InTech
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