publication . Article . Other literature type . 2018

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Pedro R. Palos-Sanchez; Jose Ramon Saura; Felipe Debasa;
Open Access English
  • Published: 01 Jan 2018 Journal: Mobile Information Systems (issn: 1574-017X, eissn: 1875-905X, Copyright policy)
  • Publisher: Hindawi Limited
Abstract
<jats:p>This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (<jats:italic>n</jats:italic> = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users’ behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study sho...
Subjects
free text keywords: Telecommunication, TK5101-6720, Article Subject, Computer Networks and Communications, Computer Science Applications, Social network, business.industry, business, Group method of data handling, Scopus, Digital marketing, Human–computer interaction, Linked data, Computer network, User interface design, User interface, Computer science, Mobile computing
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publication . Article . Other literature type . 2018

The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data

Pedro R. Palos-Sanchez; Jose Ramon Saura; Felipe Debasa;