publication . Article . 2017

Analisis Pengaruh Bauran Pemasaran Terhadap Volume Penjualan

Nasution, Muhammad Irfan; Prayogi, Muhammad Andi; Affandy Nasution, Satria Mirsya;
Open Access English
  • Published: 07 Aug 2017 Journal: Jurnal Riset Sains Manajemen (issn: 2597-4726, eissn: 2597-4726, Copyright policy)
  • Publisher: Lembaga Penelitian dan Penulisan Ilmiah AQLI
Abstract
PURPOSES: The purpose of this research is to analyze the influence of the marketing mix to sales performance in partial and simultaneous. The marketing mix variables are the product, price, promotion and place. METHODS: The quantitative research is the approach of this research. The sample of this research is 71 respondents. The sampling technique using simple random sampling. Furthermore, the technique of data analysis is multiple linear regression. The micro-industry of shoemakers in the District of Medan Denai - Indonesia are the target in this research. FINDINGS: The results of this study provide some important information. Partially, the prod...
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