publication . Article . 2017

Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab

Reza Riesnanda Poetra; Nevrettia Christantyawati;
Open Access English
  • Published: 26 May 2017 Journal: Jurnal Komunikasi Profesional (issn: 2579-9371, eissn: 2579-9371, Copyright policy)
  • Publisher: Fakultas Ilmu Komunikasi Universitas dr. Soetomo
Abstract
<jats:p>This research would to answer the following research questions: how the patterns of use of social media in increasing sales satisfaction in the online store goldies hijab?      This research data overall obtained and collected through questionnaires, observation and documentation (written data) which was then analyzed using descriptive statistical methods then the conclusions drawn through quantitative techniques, with deductive mindset. The results of this study concluded:      First, when seen from awerness, patterns of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral 50 respondents or 50%,...
Subjects
free text keywords: Documentation, Advertising, Mindset, Online advertising, business.industry, business, Psychology, Social psychology, Social media
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publication . Article . 2017

Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab

Reza Riesnanda Poetra; Nevrettia Christantyawati;