publication . Article . 2015

The Assessment of Romanian Customers’ Level of Satisfaction with Pharmaceutical Providers

Cherecheş Marius Călin; Timofe Mara Paula; Oniga Ovidiu;
Open Access English
  • Published: 01 Dec 2015 Journal: Acta Medica Marisiensis (issn: 2247-6113, Copyright policy)
  • Publisher: Sciendo
<jats:title>Abstract</jats:title><jats:p>The aim of the current study is to assess the level of satisfaction towards pharmaceutical services among Romanian customers. Moreover, we were interested in building the socio-demographical profile of a Romanian satisfied customer. The study has a transversal design and uses a quantitative approach. Data was collected at the national level in June 2012 by using Computer Assisted Telephone Interviews (CATI) and resulted in 1,478 valid questionnaires. Descriptive statistics were performed in order to properly present the sample of interest according to socio-demographic characteristics, as well as general attitudes towards...
free text keywords: customer, satisfaction, pharmacy, services, Medicine, R, business.industry, business, Romanian, language.human_language, language, Marketing
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