publication . Article . 2011

Mobile Phones and Outdoor Advertising: Measurable Advertising

Quercia, Daniele; Di Lorenzo, Giusy; Calabrese, Francesco; Ratti, Carlo;
Open Access
  • Published: 01 Apr 2011 Journal: IEEE Pervasive Computing, volume 10, pages 28-36 (issn: 1536-1268, Copyright policy)
  • Publisher: Institute of Electrical and Electronics Engineers (IEEE)
  • Country: United States
Engineering and Physical Sciences Research Council (Horizon project)
free text keywords: Computational Theory and Mathematics, Software, Computer Science Applications
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