publication . Article . 2017

Valuing Attributes of Fluid Milk in Laos

Jae Won Lee; Taeyoon Kim; Viengsakoun Napasirth;
Open Access English
  • Published: 01 Sep 2017 Journal: East Asian Economic Review (issn: 2508-1640, eissn: 2508-1667, Copyright policy)
  • Publisher: Korea Institute for International Economic Policy
This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products' attributes and individual characteristics affect consumers' preference for the milk and the hypothetical brand of Laos-Korea has a potential compared to four real dairy products. Results also show that calories have a positive relationship with consumer’s preference while the price and fat content have a negative one. The decision for choosing each brand is significantly affected by individual characteristics such as gender, age, whether or not respondents live with their children, the level of education, income, the frequency of purc...
free text keywords: Laos, Consumer Preference, Fluid Milk, Conditional Logit, National Brand, Economics as a science, HB71-74
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