publication . Article . Other literature type . 2017

Graphs Promoting Risk Understanding and Behavior Change

Okan, Y; Stone, ER; Bruine de Bruin, W;
Open Access
  • Published: 03 Oct 2017 Journal: Risk Analysis, volume 38, pages 929-946 (issn: 0272-4332, Copyright policy)
  • Publisher: Wiley
  • Country: United Kingdom
Graphs show promise for improving communications about different types of risks, including health risks, financial risks, and climate risks. However, graph designs that are effective at meeting one important risk communication goal (promoting risk-avoidant behaviors) can at the same time compromise another key goal (improving risk understanding). We developed and tested simple bar graphs aimed at accomplishing these two goals simultaneously. We manipulated two design features in graphs, namely, whether graphs depicted the number of people affected by a risk and those at risk of harm (“foreground+background”) versus only those affected (“foreground-only”), and th...
free text keywords: Physiology (medical), Safety, Risk, Reliability and Quality
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