publication . Article . 2017

Cognitive Dissonance Among Chinese Gamblers: Cultural Beliefs Versus Gambling Behavior

Robert J. Taormina;
Open Access
  • Published: 19 Apr 2017 Journal: IAFOR Journal of Psychology & the Behavioral Sciences (eissn: 2187-0675, Copyright policy)
  • Publisher: The International Academic Forum (IAFOR)
This study examined the extent to which cognitive dissonance exists among Chinese gamblers as a consequence of gambling while holding negative attitudes toward gambling, which are inherent in China’s traditional cultural values. Using the behavioral variable of actual gambling and an attitudinal variable of negative beliefs about gambling, a third, practical measure of cognitive dissonance was developed. By using questionnaires completed by 200 adult Chinese respondents, these measures were examined in relation to a set of relevant independent variables frequently tested in the gambling literature. Cognitive dissonance was expected to have significant negative c...
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