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Publication . Part of book or chapter of book . 2018

Language standardization in sociolinguistics and international business: Theory and practice across the table

Andrew Linn; Guro Refsum Sanden; Rebecca Piekkari;
Open Access
Published: 09 Apr 2018
Publisher: De Gruyter
Country: Denmark

This chapter addresses the issue of language standardization from two perspectives, bringing together a theoretical perspective offered by the discipline of sociolinguistics with a practical example from international business. We introduce the broad concept of standardization and embed the study of language standardization in the wider discussion of standards as a means of control across society. We analyze the language policy and practice of the Danish multinational, Grundfos, and use it as a “sociolinguistic laboratory” to “test” the theory of language standardization initially elaborated by Einar Haugen to explain the history of modern Norwegian. The table is then turned and a model from international business by Piekkari, Welch and Welch is used to illuminate recent Norwegian language planning. It is found that the Grundfos case works well with the Haugen model, and the international business model provides a valuable practical lesson for national language planners, both showing that a “comparative standardology” is a valuable undertaking. More voices “at the table” will allow both theory and practice to be further refined and for the role of standards across society to be better understood.

Subjects by Vocabulary

Microsoft Academic Graph classification: Sociology National language Language planning International business Danish language.human_language language Social science Sociolinguistics Standardization Language policy Engineering ethics Norwegian


Language standardization, language standards, corporate language, language policy and planning, Scandinavia, Language standardization, Language standards, Corporate language, Language policy, Language planning, Scandinavia

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Part of book or chapter of book . 2018
Providers: VBN