A journalist always acts as a product, consumer and translator of his own national culture via language, ethical and axiological norms. Regarding the stated topic, a media text is considered, through which the journalist actualizes the norms and values of the society. The article examines the author’s “life” narrative, embedded into the text, which is based on real life situations of the story’s characters. The interaction of the narration of current events with the telling by the author of his personal story expands the socio­cultural context of the narration and helps to overcome the ideological dogmas and mentoring tone of the author, who sometimes gravitates towards literalistic unambiguity in journalism. This also appears to be an element of psychotherapy that allows the journalist to overcome the drama of the experience and comprehend him in the aspect of social problems, which he tells about in his text.