The relevance of the research topic is that the theme of education is relevant in the information society, which is called "the society of knowledge", digital society, smart society (smart society), which requires the formation of an appropriate model of creative education and creative personality. The purpose of the article is the conceptualization of the creative model of education as a factor of innovative development of society. Objectives of the research: to develop a model of creative education of the society of the e-era, where the algorithms and digital technologies dominate; to reveal the conditions and directions of the development of the technological revolution 4.0 and globalization 4.0, which distinguishes the incredible speed during which changes are taking place; to reveal the essence of the creative process and the consequences of its implementation in the model of creative education. Using the methodology of system analysis, forecasting and modeling, to explore the conceptualization of the influence of the creative model of education on the development of an innovative society in the conditions of technological revolution 4.0 and globalization 4.0. An analysis of recent research and publications, which launched the solution to this problem. We rely on the research of O. Bazaluk, V. Bekh, V. Andrushchenko, O. Kivlyuk, R. Oleksenko, M. Kyrichenko, V. Kremen, V. Melnyk, V. Nikitenko, A. Punchchenko, D.Sviridenko, S. Terepischiy, in whose works a creative model of the information society was launched. Among the foreign authors, we highlight the work of such authors as Al-Khalili Jim, E. Brignolfsson, E. Makafi, K. Kevin, O 'Riley Tim, D. Rose, K. Stainer, V. Stargins, V. Tsekalo, P. Florida, M. Ford and others, who presented the theme of creativity in the conditions of technological revolution 4.0 and globalization 4.0. The scientific novelty of the research is the conceptualization of the creative model of education as a factor of innovative development of society. Results of the research: the conditions of the formation of an innovative society were found out, based on which the creation of a model of creative education and creative personality; the definition of creative education and creativity personality and the need to form a new model of education and personality. Conclusion - Higher school should equip young people to work in the conditions of the innovation era - new knowledge, prepare to master the necessary skills and competencies, to be constantly prepared for the constant updating of knowledge of their profession and obtaining new demanded skills of digital society, namely, to develop creative competencies, with the communication, information, digital competencies of the digital era