Political discourse is a complex communicative phenomenon and its study may be multilateral. This paper highlights some of the linguistic features of political discourse in the Germany media and offers a classification of the most common language means. An important role is attributed to deonimization, possibilitz of appellativation of nominal stems, in particular, the names of German politicians. Moreover new lexical units are filled with a certain meaning, and receive a strong negative connotation under the influence of extralinguistic factors. Of particular interest is the consideration of the possibility terminalization of deonim. Analysis of the concept of “term” and the ways of its formation and basic characteristics of deonimic units suggests possible transition from the category of deonims nonce words and slangwords into the category of terms that is demonstrated in some instances.