Introduction. The reform and modernization of the Russian system of higher education, including the results of recent research in the field of modern educational and pedagogical technologies, consider the problem of forming a professional image of the future Social Care teacher. It is required to take into account the increased demands of society to the human, the need to develop a new style of social behavior, thus providing success and effectiveness of the forthcoming professional activityThe aims of the publication are to justify pedagogical conditions and to describe the author’s model for the formation of a professional image of the future Social Care teacher.Methodology and research methods. The methodological basis of the present research is presented by: conceptual thesis of the theory of knowledge, philosophy and psychology about the subject nature of human activity; personality theories and theories of personality development in the course of training and education; basic principles of system-based, personality-activity, synergetic, acmeological, and culturological approaches; conceptual grounds of professional and pedagogical training of future social teacher; theoretical-methodological thesis of social pedagogics based on achievements of modern researchers related to the use of pedagogical technologies in teaching and educational process of the higher school; theories and techniques of educational technologies use.Results and scientific novelty. The pedagogical conditions for the professional image formation training of future Social Care teachers were substantiated by empirical evidence. The developed model enables to create an image component of the chosen profession during the process of training. The efficiency of model implementation during the educational process of higher education institution is experimentally tested. The criteria, indicators and levels of the formation of the professional image of future Social Care teachers, corresponding with its constituent components (personal, competence, communicative, behavioral and visual), are highlighted. The concept “professional image of the future Social Care teacher” is clarified and concretized.Practical significance. The research materials can be used to modernize the teaching and educational process at university to provide advanced study in speciality area "Psychological and Pedagogical Education"; advanced vocational training of specialists, as well as self-education of both students and graduate social educators.