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Journal of Management Small and Medium Enterprises (SME's)
Article . 2025 . Peer-reviewed
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Journal of Management Small and Medium Enterprises (SME's)
Article . 2025 . Peer-reviewed
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Journal of Management Small and Medium Enterprises (SME's)
Article . 2025
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THE EFFECT OF EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, AND HEDONIC MOTIVATION ON THE CONTINUANCE INTENTION TO USE SHOPEEPAY MODERATED BY GENDER

descriptionPublicationkeyboard_double_arrow_right Article 22 Jul 2025Publisher:Universitas Nusa CendanaJournal:Journal of Management : Small and Medium Enterprises (SMEs), volume 18, pages 1,199-1,214 (issn: 2502-2385, eissn: 2723-469X, Copyright policy )
Authors: Rani Sagita; Rahmiati Rahmiati;

doi: 10.35508/jom.v18i2.20636

THE EFFECT OF EFFORT EXPECTANCY, SOCIAL INFLUENCE, FACILITATING CONDITIONS, AND HEDONIC MOTIVATION ON THE CONTINUANCE INTENTION TO USE SHOPEEPAY MODERATED BY GENDER

Abstract

The effect of effort expectancy, social influence, facilitating conditions, and hedonic motivation on the continuance intention to use ShopeePay, moderated by gender. The intention to continue using ShopeePay is explained by the continuance intention itself. Data was collected from 170 ShopeePay users in West Sumatera who participated in an online survey. Data analysis using SmartPLS revealed that the effects of effort expectancy, social influence, facilitating conditions, and hedonic motivation directly impactcontinuance intention. The findings provide evidence that gender influences effort expectancy and social influence on continuance intention. Keywords: Unified Theory Acceptance and Use of Technology;Continuance Intention; Effort Expectancy; Social Influence; Facilitating Conditions; Hedonic Motivation

Keywords

Continuance Intention, Facilitating Conditions, Effort Expectancy, HF5001-6182, Hedonic Motivation, Social Influence, Unified Theory Acceptance and Use of Technology, Business

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average