The article attempts to describe the representation of the culture of Taz and other indigenous minority peoples of Primorsky Krai in the virtual space using the case of a community in the social network VKontakte. Using correlation analysis, the author identifies connection between the mentions of a certain indigenous people in the community’s posts and the user response to them in the form of likes. The results were then compared with the results of a traditional field study, which allowed the author to draw general conclusions about the representation of the Taz culture on the Internet.