AbstractThis paper critically examines the European Union’s (EU) role in tropical deforestation and the bloc’s actions to mitigate it. We focus on two EU policy communications aimed at the challenge: stepping up EU action to protect and restore the world's forests and the EU updated bioeconomy strategy. In addition, we refer to the European Green Deal, which articulates the bloc’s overarching vision for sustainability and transformations. We find that by casting deforestation as a production problem and a governance challenge on the supply side, these policies deflect attention from some of the key drivers of tropical deforestation—the EU’s overconsumption of deforestation-related commodities and asymmetric market and trade power relations. The diversion allows the EU unfettered access to agro-commodities and biofuels, which are important inputs to the EU’s green transition and bio-based economy. Upholding a ‘sustainability image’ within the EU, an overly business-as-usual approach has taken precedence over transformative policies, enabling multinational corporations to run an ecocide treadmill, rapidly obliterating tropical forests. Whereas the EU's plan to nurture a bioeconomy and promote responsible agro-commodities production in the global South are relevant, the bloc is evasive in setting firm targets and policy measures to overcome the inequalities that spring from and enable its overconsumption of deforestation-related commodities. Drawing on degrowth and decolonial theories, we problematise the EU’s anti-deforestation policies and highlight alternative ideas that could lead to more just, equitable and effective measures for confronting the tropical deforestation conundrum.