This paper presents an investigation of factors that form students’ entrepreneurship intentions. The purpose of the article is to empirically estimate the influence of these factors with special interest to education among them. On the basis of the previous research, but extended with the factor of mass media, a model of entrepreneurial intentions formation is proposed. To estimate the model, survey data within a poll among HSE – Perm students learning entrepreneurshiporiented subjects have been collected, the suggested factors being estimated with the help of structural modeling. As a result for the sample, education influence is not statistically significant, while media are. In order to conclude, the influence of these and other factors is regarded as the foundation of educational solutions aimed at forming students’ entrepreneurial intentions.