The preparedness and ability to accept, understand and create innovations is a factor of efficient development of modern society. The modern libraries have to be information centers to concentrate the world information resources within. The libraries’ main task is to generate, preserve and systematize resources and make them accessible to the users. The library is examined as a system being influenced by external and internal factors. The library as an independent element in its turn impacts the information and education environment of the universities. The e-libraries offer the wide scope of services to support universities’ education and research activities. Therefore, the university educational strategy should facilitate the transfer to an innovative model. The priority development of education system has to prepare individuals for competing in the society of dominating intellectual resources and innovations. The libraries have to be proactive in generating their own strategic programs and the university strategies, too.The authors examine the university library as an integrated system comprising the elements of diverse characteristics and complexity influence of external and internal factors. The e-library services and possibilities being offered to users are analyzed. The concept of “active university library” is defined as the system of user information services provided in any format and with any media based on traditional and networked services as well as on query-leading basis. The e-library promotion through information selective dissemination is discussed. The principle of active e-library’s impact on the library’s proactivity is promoted.